REBUILDING HOSPITALITY - TOWARDS A NEW GUEST EXPERIENCE

The changing expectations of travelers have brought significant changes to the hotel industry. As consumer trends evolve, hotels must adjust their operations and presentation to meet these new demands. This documentary explores the recent transformation of the hotel sector, focusing on the renovation of the iconic Hard Rock Hotel in Puerto Banús. Six industry experts discuss how integrating technology, sustainability, and modern hospitality concepts is crucial for creating memorable experiences and ensuring the project's success.